Brand Localization
English Localization for Global Brands
Translate Chinese selling points into natural, US-market English. Standardize brand terminology and ensure the page reads as if written by a local brand.
Issue
Common Pain Points
- 01
Literal translations sound stiff and can erode trust with international customers.
- 02
Inconsistent terminology for the same brand across pages dilutes its professional appeal.
- 03
Highlight features in a way that resonates with U.S. customers by prioritizing information they care about most.
Scope
Services Offered
- Brand Voice and Terminology Review: Establish a Unified English Glossary.
- Home, Product, and About pages English revisions.
- Adjustments for U.S. Readers: Sentence Structure, Units, and Information Order.
- Preserve all original information and parameters; do not add new commitments or data.
Deliverables
Deliverables
- Final English Copy (Delivered by Page).
- Brand Terminology and Usage Guidelines.
- Change log with adjustment reasons.
Pricing
Three-tier pricing
Each tier specifies a clear scope of work. Confirm before starting.
Basic Edition
01$499
Let's start by updating a core page to validate the communication direction.
- Home or Product Page Copy
- Brand Terminology
- One round of revision
Standard Edition
02$1,499
Suitable for consistent messaging across all major site pages.
- Main Page English Rewrite
- Tone and wording consistency
- Pre-launch review
- Two rounds of revisions
Professional
03$2,999
Ideal for multi-page deep rewriting and feature reorganization.
- Multi-page deep rewrite
- Rearrange Key Selling Points
- English proofreading
- Third revision
Subject to the confirmation order; complex cases will be quoted separately.
Process
Service Process
- 01
Requirement Confirmation
Confirm page scope, target audience, and reference brands.
- 02
Copy Diagnosis
Review existing copy for inconsistencies in terminology.
- 03
Refine and Standardize
Confirm scope and update terminology table.
- 04
Review and delivery
Deliver the final proofread English version along with a revision report.
FAQ
FAQ
Will this modify product parameters?
No. Parameters and specifications are based on the information you provided; we only adjust the wording.
Can I modify just one page?
Yes. The Basic plan is scoped per page; for additional pages, scope confirmation is required under the Standard or Professional plans.
Will the copy include new commitments or data?
No. We do not make performance claims, fabricate data, cases, or customer counts.
How long is the delivery cycle?
Delivery time will be included in the quote based on page count and tier.
Is native English proofreading included?
English proofreading will be conducted before delivery. Additional proofreading rounds can be agreed upon in the confirmation order if needed.
Inquiry
Consulting Services
Leave your contact details and requirements. We'll respond with the feasible scope and a quote—no upfront payment required.